In the early 70s, Gita Sporting Goods first introduced the U.S. market to the world’s top bicycle products. Today we proudly represent select premium Italian brands with the same singular mission – to continuously elevate the American cycling experience.

Learn more about the brands we represent.

GIORDANA CYCLING

Premium Italian cycling apparel.

 
 

GIORDANA CUSTOM

Bespoke apparel for teams, clubs and shops.

8276_t_campagnolo-spoken-here-signage-focus-on.jpg

CAMPAGNOLO

Top-end components for racing bikes.

DARIO PEGORETTI

Handmade artistry crafted in steel.

2-way-fit-ready-road.jpg

FULCRUM

Road bicycle wheelsets.