In the early 70s, Gita Sporting Goods first introduced the U.S. market to the world’s top bicycle products. Today we proudly represent select premium Italian brands with the same singular mission – to continuously elevate the American cycling experience.
Learn about the brands we represent.
GIORDANA CYCLING
Premium Italian cycling apparel.
ADRIATICA
Italian bicycles for men, women, and kids.
GIORDANA CUSTOM
Bespoke apparel for teams, clubs and shops.
CAMPAGNOLO
Top-end components for racing bikes.
DARIO PEGORETTI
Handmade artistry crafted in steel.
FULCRUM
Road bicycle wheelsets.